Kering, the world's second-largest luxury goods group after LVMH, has launched an experimental site called KNXT, which is a cutting-edge fashion space for curating innovative content and testing new ideas. The site incorporates both artificial intelligence (AI) and NFT tech, and is aimed at providing a unique shopping experience to visitors. One of the exciting features of KNXT is the introduction of an AI-powered chatbot named '/madeline', which is powered by OpenAI's ChatGPT, and is the first of its kind. This personal shopper is capable of recommending products from a variety of the group's brands, including Gucci, Bottega Venetia, Alexander McQueen, Balenciaga, and more. We are thrilled to introduce you to /madeline, the first AI personal shopper leveraging @OpenAI's #ChatGPT.

E-Commerce has exploded in recent years, with consumers choosing to make many of their purchases online in favor of traveling to brick-and-mortar locations. However, there are many retail sectors where consumers still prefer to buy in-person, even if their pre-purchase research is largely aided by online channels. Apparel is one area that fits this pattern, with consumers wanting to try on sizes, see how the products actually look, and wear them to ensure an adequate level of comfort. In addition, consumers of specialty retailers enjoy the in-store experience due to the knowledgeable sales associates who are able to educate them and guide them towards relevant products and services. For this reason, many retailers have struggled to match the online shopping experience with the traditional brick-and-mortar shopping experience.